Following is a guest post by Bill Farrell at Minuteman Press Colerain. Greater Harrison Chamber members are invited to share their expertise. Contact the Chamber to learn more.
Even though our society has become increasingly digital and virtual, don’t underestimate the power of a print product that can be held in a potential customer’s hand, and viewed multiple times over days, weeks and even months.
The Proof is in the Purchase
Postcards, brochures, flyers, and business cards, along with posters, labels, vehicle magnets and banners are all affordable and powerful media that will put your company name, logo and contact information in front of dozens, even hundreds of new customers on a daily basis.
82 percent of consumers trust print ads the most when making a purchase decision.
(Burstein, 2017)
Promo Products Can Add Value
In addition to print products, placing your company name, logo and contact information on promotional items like drinkware, apparel, coasters, pens, keychains, and other promotional products can be effective tools to outfit your employees, and provide an token of appreciation to a valued customer or client.
Drive Business Home with Direct Mail
As a final note, direct mail is still a very effective means of contacting potential new clients and customers, either by using an existing mailing list, or targeting specific zip codes, and mail carrier routes within specific zip codes, allowing you to target geographic area close to your place of business. Please contact us at Minuteman Press Colerain to discuss how these tools can
help promote your small business.
About Minuteman Press Colerain
Post Author Bill Farrell and the team at Minuteman Press Colerain offer graphic design, business cards, envelopes, letterhead, flyers and much more. The professional staff can oversee the production from concept to completion and help your business succeed. Learn more